Be a leader to look to during hard times.

Be a leader to look to during hard times.

Businesses struggling to stay afloat. But for one entrepreneur, it was an opportunity to make a difference in his community and to demonstrate the power of brand reputation. Milton Hershey, the world-famous chocolatier, entrepreneur, and philanthropist, was born into...
Why do travelers still fly Southwest Airlines?

Why do travelers still fly Southwest Airlines?

Southwest Airlines has long been known for its commitment to excellent customer service, even during hard times. This airline has proven that even in the face of adversity, a company can take care of its customers and improve its brand image. One of the ways that...
One thing you should do to improve your brand.

One thing you should do to improve your brand.

In today’s business landscape, branding is more important than ever. A strong brand is essential for creating a competitive edge and building a loyal customer base. However, many companies are struggling to create a strong brand culture that resonates with their...
How to build an effective nurturing program.

How to build an effective nurturing program.

Building a solid nurturing program is an essential part of any successful business. A nurturing program should encompass various types of communication mediums and work in alignment with the sales team process. It is vital to move customers through the sales cycle,...