by Jared Ballard | Apr 14, 2023 |
As the world becomes increasingly unpredictable, it’s essential for businesses to be able to adapt to unexpected challenges and failures. However, it can be difficult to know where to start when your brand is struggling. Here are some strategies that can help...
by Jared Ballard | Apr 7, 2023 |
Humans have a natural inclination to be curious and seek out information that sparks their interest. This innate curiosity drives people to seek out stories that are out of the ordinary or unconventional, which is why unique and compelling stories have a way of...
by Jared Ballard | Apr 6, 2023 |
I was recently watching Hulu when a Pampers commercial caught my attention. The commercial promised “UP TO 100% leak-free night” with their new product, and I couldn’t help but feel skeptical. It seemed like a classic example of language...
by Jared Ballard | Apr 4, 2023 |
The importance of audience versus community is a topic that has been discussed in marketing and branding circles for some time. While both are essential for building a successful brand, they serve different purposes and require different approaches. Audience refers to...
by Jared Ballard | Apr 4, 2023 |
Donald Trump is a polarizing figure, but there’s no denying his talent for building his personal brand. Through his actions, words, and marketing tactics, he has created a brand that aligns with his personal image and values. Regardless of whether his actions...
