How to Improve Your Brand in the Face of Failure
As the world becomes increasingly unpredictable, it's essential for businesses to be able to adapt to unexpected challenges and failures. However, it can be difficult to know where to start when your brand is struggling. Here are some strategies that can help you...
The Power of Client Curiosity: How it Can Benefit Your Brand
Humans have a natural inclination to be curious and seek out information that sparks their interest. This innate curiosity drives people to seek out stories that are out of the ordinary or unconventional, which is why unique and compelling stories have a way of...
The Pitfalls of Language Manipulation in Marketing: Why Authenticity is Key
I was recently watching Hulu when a Pampers commercial caught my attention. The commercial promised "UP TO 100% leak-free night" with their new product, and I couldn't help but feel skeptical. It seemed like a classic example of language manipulation, a tactic used by...
The Importance of Audience and Community in Building a Successful Brand
The importance of audience versus community is a topic that has been discussed in marketing and branding circles for some time. While both are essential for building a successful brand, they serve different purposes and require different approaches. Audience refers to...
The Craft of Brand Building: How Donald Trump Has Mastered the Art of Branding
Donald Trump is a polarizing figure, but there's no denying his talent for building his personal brand. Through his actions, words, and marketing tactics, he has created a brand that aligns with his personal image and values. Regardless of whether his actions are...
The Impact of Donald Trump and Current Events on His Brand: Did It Improve or Diminish It?
Donald Trump's branding efforts have been fraught with controversy and legal challenges, which have damaged his brand. In this article, we'll explore five key strategies that Trump can use to help protect his brand from similar challenges: Be Authentic and...
Why Regular Communication with Employees is Essential for Building a Strong Brand
Effective communication is vital for the success of any business, especially when it comes to building a strong brand. One of the most significant aspects of this communication is the relationship between the company and its employees. Regular communication with...
The Rise of Authenticity in Branding: Why Brands are Saying Goodbye to Influencers
In recent years, there has been a shift towards more authentic and genuine marketing campaigns. Brands are now realizing the value of connecting with their audience on a deeper level, and are moving away from influencer marketing in favor of more authentic campaigns....
The Power of Podcasting: Building Brand Awareness and Engaging Audiences
Podcasting has become an increasingly popular way for brands to connect with their audience and build brand awareness. It may seem daunting to start a podcast, but with the right tools and mindset, it can be relatively straightforward. One key factor in creating a...
Building Alignment and Making Decisions: The Power of Mission, Vision, and Values in Business
As a business owner, I cannot stress enough the importance of creating well-defined company values. They set the tone for a positive company culture, guide decision-making, and help create a strong brand identity. However, it is crucial not to rush this process and...