Never Use Branding to Rush a Product to Market
Important Note: This article discusses a past project involving a company that previously used the RedDrop name in connection with a healthcare product focused on early cancer detection. Ballard Branding has no affiliation with the current RedDrop company operating at...
Why Timing Can Kill a Startup Faster Than a Bad Idea
Shortly after 9/11, America was in crisis. People were losing jobs, the economy was shaky, and trust was hard to come by. Before LinkedIn or Facebook existed, the concept behind F2 Networking (Friends & Family Networking) was deeply human: what if your next...
Lessons Learned: Why Main Street Maps Didn’t Take Off
The Idea: Launching a startup can be thrilling, but also risky. This story reveals the critical branding and startup mistakes many entrepreneurs unknowingly repeat. Main Street Maps was built around a mission that still matters today—helping people discover local,...
How We Built a Shelf-Ready Sports Performance Brand
Gnarly Nutrition didn’t come to us for a refresh. There was no brand yet—just the beginning of an idea in a highly competitive supplement market. Ballard Branding was brought in to create it all: the name, the identity, the packaging, and the strategy. This is how we...
Building a Performance Hydration Brand from the Ground Up
When Ballard Branding got involved, NanoHydr8 didn’t exist. It had no logo, packaging, or name, just an idea and a product. Over the next several months, we helped turn it into a shelf-ready performance brand with a full identity, market positioning, and go-to-market...
Building Hemplucid—From Concept to $4M/Month Without Paid Ads
In a crowded and heavily regulated industry, most CBD companies lean on funding and paid media to carve out space. Hemplucid took a different route. With no paid advertising and a tight, collaborative team, they built a premium brand from scratch—and grew it to $4...
How a Four-Person Team Helped in SaaS Growth Strategy to $500,000 MMR
Not every company needs 20 marketers or millions in spend to scale. But every company needs alignment, clarity, and the right team—no matter how small. Intro: When we started working with Reach Reporting SaaS growth strategy, it wasn’t about launching a flashy...
How to Improve Your Brand in the Face of Failure
As the world becomes increasingly unpredictable, it's essential for businesses to be able to adapt to unexpected challenges and failures. However, it can be difficult to know where to start when your brand is struggling. Here are some strategies that can help you...
The Power of Client Curiosity: How it Can Benefit Your Brand
Humans have a natural inclination to be curious and seek out information that sparks their interest. This innate curiosity drives people to seek out stories that are out of the ordinary or unconventional, which is why unique and compelling stories have a way of...
The Pitfalls of Language Manipulation in Marketing: Why Authenticity is Key
I was recently watching Hulu when a Pampers commercial caught my attention. The commercial promised "UP TO 100% leak-free night" with their new product, and I couldn't help but feel skeptical. It seemed like a classic example of language manipulation, a tactic used by...