What is a brand?
Branding: a blog series. 1 of 28 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization's values, personality, and culture...
The Evolving Nature of Brands: How Clients and Companies Shape their Identity
A brand is not just a symbol or logo, but a representation of a company's values, personality, and promise to its clients. A strong brand can differentiate a company from its competitors, establish trust with its clients, create a consistent image, and maintain...
The importance of a good mission statement
A mission statement and a pro golfer's golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer's bag requires careful consideration and a focus...
10 Reasons Utah Small Businesses Need Video Marketing
YouTube's Vice President of Global Content, Robert Kyncl, projected that video would soon drive 90% of all internet traffic. This is amazing! It might sound even crazy, but for Utah small businesses, videos will help connect them to their customers in a more...
Local SEO Tips for Utah Businesses
10 Local SEO tips will help improve your ability to be seen when people search for keywords in Utah. It is not hard to do and is something every Utah business should be doing anyway.
10 Rules of Brand Storytelling
Many people, developing brands, ignore the art of storytelling, thinking it has no place in business. That couldn’t be farther from the truth. Here are 10 rules of brand storytelling.