What is a brand?

What is a brand?

Branding: a blog series. 1 of 28 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization's values, personality, and culture...

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The importance of a good mission statement

The importance of a good mission statement

  A mission statement and a pro golfer's golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer's bag requires careful consideration and a focus...

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