Brand Identity

Your logo is your hardest-working asset. It is the visual ensign of your company and evokes feelings in your customers. Therefore it should be thoroughly thought out and crafted. By seeing your logo, your audience will become engaged, indifferent, or completely turned off your offering.

Ballard Branding takes time to understand your position in the market and how your customers perceive you. We then craft a logo that enhances your brand’s presence in the market.

We take time to develop the meaning behind your logo and create guidelines to ensure your company properly utilizes this powerful asset.