by Jared Ballard | Apr 4, 2023 |
Effective communication is vital for the success of any business, especially when it comes to building a strong brand. One of the most significant aspects of this communication is the relationship between the company and its employees. Regular communication with...
by Jared Ballard | Mar 31, 2023 |
In recent years, there has been a shift towards more authentic and genuine marketing campaigns. Brands are now realizing the value of connecting with their audience on a deeper level, and are moving away from influencer marketing in favor of more authentic campaigns....
by Jared Ballard | Mar 23, 2023 |
Podcasting has become an increasingly popular way for brands to connect with their audience and build brand awareness. It may seem daunting to start a podcast, but with the right tools and mindset, it can be relatively straightforward. One key factor in creating a...
by Jared Ballard | Feb 21, 2023 |
As a business owner, I cannot stress enough the importance of creating well-defined company values. They set the tone for a positive company culture, guide decision-making, and help create a strong brand identity. However, it is crucial not to rush this process and...
by Jared Ballard | Feb 21, 2023 |
As a startup company, one of the most critical steps in building a successful business is identifying and understanding your target audience. Here are some steps I suggest for startup companies to help them discover their target audience: Define the product or...
by Jared Ballard | Feb 21, 2023 |
As a business owner, I have learned that a logo is a crucial part of any company’s identity. It is essential to communicate to the designer what my company stands for and how we want to be perceived by the public. Here are ten things I believe I should tell a...