As the world becomes increasingly unpredictable, it's essential for businesses to be able to adapt to unexpected challenges and failures. However, it can be difficult to know where to start when your brand is struggling. Here are some strategies that can help you...

Humans have a natural inclination to be curious and seek out information that sparks their interest. This innate curiosity drives people to seek out stories that are out of the ordinary or unconventional, which is why unique and compelling stories have a way of...

I was recently watching Hulu when a Pampers commercial caught my attention. The commercial promised "UP TO 100% leak-free night" with their new product, and I couldn't help but feel skeptical. It seemed like a classic example of language manipulation, a tactic used by...

The importance of audience versus community is a topic that has been discussed in marketing and branding circles for some time. While both are essential for building a successful brand, they serve different purposes and require different approaches. Audience refers to...

Donald Trump is a polarizing figure, but there's no denying his talent for building his personal brand. Through his actions, words, and marketing tactics, he has created a brand that aligns with his personal image and values. Regardless of whether his actions are...

Donald Trump's branding efforts have been fraught with controversy and legal challenges, which have damaged his brand. In this article, we'll explore five key strategies that Trump can use to help protect his brand from similar challenges: Be Authentic and...

Effective communication is vital for the success of any business, especially when it comes to building a strong brand. One of the most significant aspects of this communication is the relationship between the company and its employees. Regular communication with...

In recent years, there has been a shift towards more authentic and genuine marketing campaigns. Brands are now realizing the value of connecting with their audience on a deeper level, and are moving away from influencer marketing in favor of more authentic campaigns....

Podcasting has become an increasingly popular way for brands to connect with their audience and build brand awareness. It may seem daunting to start a podcast, but with the right tools and mindset, it can be relatively straightforward. One key factor in creating a...

As a business owner, I cannot stress enough the importance of creating well-defined company values. They set the tone for a positive company culture, guide decision-making, and help create a strong brand identity. However, it is crucial not to rush this process and...

As a startup company, one of the most critical steps in building a successful business is identifying and understanding your target audience. Here are some steps I suggest for startup companies to help them discover their target audience: Define the product or...

As a business owner, I have learned that a logo is a crucial part of any company's identity. It is essential to communicate to the designer what my company stands for and how we want to be perceived by the public. Here are ten things I believe I should tell a designer...

Businesses struggling to stay afloat. But for one entrepreneur, it was an opportunity to make a difference in his community and to demonstrate the power of brand reputation. Milton Hershey, the world-famous chocolatier, entrepreneur, and philanthropist, was born into...

Southwest Airlines has long been known for its commitment to excellent customer service, even during hard times. This airline has proven that even in the face of adversity, a company can take care of its customers and improve its brand image. One of the ways that...

In today's business landscape, branding is more important than ever. A strong brand is essential for creating a competitive edge and building a loyal customer base. However, many companies are struggling to create a strong brand culture that resonates with their...

In today's business world, building your brand is essential for your success. As you know, not all brands are created equal. Some brands stand out from the crowd and create a lasting impression on customers, while others fail to make a lasting impact. One of the...

In today's competitive business world, brand building has become an essential aspect of a company's success. In this context, The Whole Brand Project, initiated by Tim Galles, the Project Director and Chief Idea Officer at Barkley, and his team, is a valuable and...

Building a solid nurturing program is an essential part of any successful business. A nurturing program should encompass various types of communication mediums and work in alignment with the sales team process. It is vital to move customers through the sales cycle,...

A company's sales team is often the first point of contact between a business and its potential customers. As a result, the sales team plays a crucial role in moving the brand forward and creating a positive impression in the minds of customers. Every interaction that...

In the early stages of a young company with limited resources, it's common for everyone to be cross-trained and to wear multiple hats. This is often necessary for survival, as it can help reduce costs and ensure that critical tasks are being completed. However, while...

During the early stages of my career, I had the opportunity to speak with a military veteran who discussed the process of fire support on the battlefield. He explained to me the concept of bracketing and range correction, as well as four techniques for area adjustment...

Effective communication is critical in any workplace to build trust, foster engagement, and create a positive work culture. However, when it comes to sharing company information, employers need to balance transparency with the need to maintain confidentiality. Being...

In any workplace, communication is essential for building trust, fostering engagement, and improving overall performance. However, effective communication is not just about transmitting information; it's also about receiving it. Encouraging two-way communication is...

In today's fast-paced and technologically advanced workplace, there are a variety of communication channels available for interacting with employees. Choosing the right communication channels is crucial to keeping employees informed, engaged, and productive. In this...

Creating a regular communication schedule for your employees is essential for building a strong and engaged team. By establishing a clear communication plan, you can ensure that everyone is on the same page and working towards the same goals. In this article, we'll...

Open communication with your employees is one of the most important things you can do to gain trust and strengthen the internal brand that your customers will experience. When your employees feel heard, valued, and respected, they are more likely to be loyal to your...

A company's mission statement is a critical component of its brand identity and serves as a guiding principle for its operations. It articulates the purpose, values, and goals of the organization, and provides a framework for decision-making at all levels. However,...

A mission statement is a fundamental aspect of any organization. It sets the tone for the company's goals, direction, and values. In order to create an effective and comprehensive mission statement, it is important to involve stakeholders in the process. Here are some...

Your mission statement is the backbone of your organization. It serves as a guide for decision-making, communicates your purpose to employees and stakeholders, and helps differentiate your brand from the competition. While crafting a mission statement, it's important...

In order to build a mission statement that sets your organization apart from its competitors, it's important to first understand the competitive landscape. By gaining a deep understanding of your competition and the market you operate in, you can create a mission...

Identifying your target audience is an essential step in developing a successful marketing strategy. Understanding your target audience can help you create targeted campaigns, develop effective messaging, and drive engagement with your brand. But how can a company...

Discovering your organization's purpose and goals is a critical first step in developing a mission statement and charting a course for success. But how do you uncover what your organization stands for and what it hopes to achieve? In this article, we will discuss some...

A mission statement is a crucial aspect of any organization. It provides a clear understanding of the purpose and goals of the company. Crafting a mission statement is a significant endeavor that requires careful consideration and understanding. Before beginning to...

As an employer, it's important to help your employees connect their personal mission and vision to your company's mission and vision. When employees understand how their personal goals and aspirations align with the company's purpose and goals, they become more...

In the business world, building a strong brand is essential for success. A strong brand can increase customer loyalty, attract new customers, and ultimately, drive revenue. However, one mistake that many businesses make is being inauthentic with their internal and...

As a business owner or manager, you know the importance of maintaining strong relationships with your customers. Positive customer experiences can lead to increased loyalty, referrals, and revenue. However, one resource that many businesses overlook in building these...

As a business, you know how important it is to present a consistent brand to your customers. From your website to your product packaging, every touchpoint must reflect your brand's values, personality, and messaging. However, one aspect of branding that is often...

Engaged employees are more than just satisfied with their jobs; they are emotionally invested in their work and the success of the company. They are passionate, committed, and willing to go above and beyond their job requirements to ensure that the business succeeds....

As a business owner, you know that your brand is the face of your company. It’s how your customers recognize and differentiate you from your competitors. But have you ever stopped to consider how your employees represent your brand? They are, after all, the ones who...

A company's internal brand is just as important as its external brand. In fact, the internal brand is the foundation on which the external brand is built. Building a strong internal brand requires employers and their executive team to encourage feedback, ask...

Building a strong brand in today's highly competitive market is essential for businesses to succeed. While many companies focus on marketing and advertising strategies to enhance their brand, one of the most important factors in building a strong brand is the behavior...

In today's competitive business environment, building a strong and successful brand is more important than ever. However, many companies struggle to effectively communicate their brand to customers and employees, leading to a lack of brand recognition and engagement....

Effective communication is essential for building a strong and successful brand. While many companies focus on external marketing and advertising efforts to attract customers, they often overlook the importance of communicating regularly with their employees. In fact,...

In the business world, companies often focus on marketing and advertising to attract new customers and gain brand recognition. While these efforts are certainly important, it's equally crucial to remember that the most critical audience for any brand is its own...

The responsibilities of a Vice President of Sales, Marketing Director, and Branding Director can overlap in several areas, as they are all related to promoting and selling a company’s products or services. Here are some of the common responsibilities that overlap:...

By working together, the VP of Sales, Marketing Director, and Brand Director can create a powerful and cohesive force that drives the company's success. By leveraging each other's strengths, they can ensure that all messaging and interactions are aligned and...

A company's success depends on harmonious collaboration between the different departments and executives. When the VP of Sales, Marketing Director, and Brand Director work together seamlessly, they can achieve great results and drive the company to new heights....

Understand the Brand: a blog series. 3 of 27 A brand's success lies in the hands of its audience. They are the ones who engage with the company's carefully crafted experiences and form their opinions based on that interaction. This personal branding then ripples out...

  During my 30 years in branding, I've witnessed the evolution of the field with great interest. Back in the '20s-'90s, branding was limited to a logo, slogan, and maybe a spokesperson. The concept of brand has undergone several transformations, reflecting the...

Understand the Brand: a blog series. 2 of 27 Business success requires a multi-faceted approach, including factors like product quality, customer service, and financial stability. However, one aspect often overlooked is creating an emotional connection with the public...

Understand the Brand: a blog series. 1 of 27 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization's values, personality,...

A brand is not just a symbol or logo, but a representation of a company's values, personality, and promise to its clients. A strong brand can differentiate a company from its competitors, establish trust with its clients, create a consistent image, and maintain...

A mission statement and a pro golfer's golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer's bag requires careful consideration and a focus on...

10 Local SEO tips will help improve your ability to be seen when people search for keywords in Utah. It is not hard to do and is something every Utah business should be doing anyway.

Many people, developing brands, ignore the art of storytelling, thinking it has no place in business. That couldn’t be farther from the truth. Here are 10 rules of brand storytelling.