What is a brand?

What is a brand?

Branding: a blog series. 1 of 28 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization’s values, personality, and...
The importance of a good mission statement

The importance of a good mission statement

  A mission statement and a pro golfer’s golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer’s bag requires careful consideration...
Local SEO Tips for Utah Businesses

Local SEO Tips for Utah Businesses

Google is actively interested in improving local searches to provide local results. One way they do this is by prioritizing locally relevant results.  If you are a Utah based business you should be focusing on maximizing your local search rankings. This can have...
10 Rules of Brand Storytelling

10 Rules of Brand Storytelling

As a child, I loved sitting on my Grandma Roxy’s lap as she would tell me story after story. I can not remember all the stories, but I remember how I felt. I loved that grandma of mine. I am sure I am not the only one who loves a good story. A good story can convey a...