by Jared Ballard | Feb 10, 2023 |
Understand the Brand: a blog series. 3 of 27 A brand’s success lies in the hands of its audience. They are the ones who engage with the company’s carefully crafted experiences and form their opinions based on that interaction. This personal branding then...
by Jared Ballard | Feb 8, 2023 |
During my 30 years in branding, I’ve witnessed the evolution of the field with great interest. Back in the ’20s-’90s, branding was limited to a logo, slogan, and maybe a spokesperson. The concept of brand has undergone several transformations,...
by Jared Ballard | Feb 8, 2023 |
Understand the Brand: a blog series. 2 of 27 Business success requires a multi-faceted approach, including factors like product quality, customer service, and financial stability. However, one aspect often overlooked is creating an emotional connection with the public...
by Jared Ballard | Feb 7, 2023 |
Understand the Brand: a blog series. 1 of 27 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization’s values,...
by Jared Ballard | Feb 6, 2023 |
A brand is not just a symbol or logo, but a representation of a company’s values, personality, and promise to its clients. A strong brand can differentiate a company from its competitors, establish trust with its clients, create a consistent image, and maintain...
by Jared Ballard | Feb 2, 2023 |
A mission statement and a pro golfer’s golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer’s bag requires careful consideration and a...
