by Jared Ballard | Feb 8, 2023 |
During my 30 years in branding, I’ve witnessed the evolution of the field with great interest. Back in the ’20s-’90s, branding was limited to a logo, slogan, and maybe a spokesperson. The concept of brand has undergone several transformations,...
by Jared Ballard | Feb 8, 2023 |
Understand the Brand: a blog series. 2 of 27 Business success requires a multi-faceted approach, including factors like product quality, customer service, and financial stability. However, one aspect often overlooked is creating an emotional connection with the public...
by Jared Ballard | Feb 7, 2023 |
Understand the Brand: a blog series. 1 of 27 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization’s values,...
by Jared Ballard | Feb 6, 2023 |
A brand is not just a symbol or logo, but a representation of a company’s values, personality, and promise to its clients. A strong brand can differentiate a company from its competitors, establish trust with its clients, create a consistent image, and maintain...
by Jared Ballard | Feb 2, 2023 |
A mission statement and a pro golfer’s golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer’s bag requires careful consideration and a...
