When Ballard Branding got involved, NanoHydr8 didn’t exist. It had no logo, packaging, or name, just an idea and a product. Over the next several months, we helped turn it into a shelf-ready performance brand with a full identity, market positioning, and go-to-market infrastructure.
Here’s how we built the entire brand ecosystem and gave them everything they needed to launch and grow.
The Challenge: Standing Out in a Crowded Category
The supplement and hydration market is saturated with generic branding, noisy packaging, and big-budget competition. NanoHydr8 needed a name that popped, packaging that stood out, and a strategy that gave them a reason to exist in a space full of legacy players.
And it had to be done fast, with a lean team and no room for fluff.
What We Did: End-to-End Brand Development
1. Brand Identity + Naming
- Developed the name NanoHydr8 to reflect speed, science, and hydration
- Designed a clean, strong logo and supporting brand marks
- Created a bold, confident visual identity aligned with performance
2. Packaging + Labeling
- Built packaging from scratch with strong shelf presence
- Designed supplement labels to meet compliance while still standing out
- Developed visual assets for online and in-store use
3. Digital Launch + Web
- Designed and launched the website: NanoHydr8.com
- Wrote all copy: homepage, product descriptions, brand messaging
- Created blog and SEO strategy to support long-term visibility
4. Channel Activation
- Built and launched all social platforms
- Created influencer, affiliate, and retailer support materials
- Produced product videos and launch content
- Placed product in local stores and built an affiliate network
5. Amazon Strategy
- Created optimized listings, visual content, and brand story on Amazon
- Positioned NanoHydr8 to compete on both DTC and marketplace platforms
The Outcome: Brand, Built and Delivered
- Full brand system from name to launch
- Website + eComm infrastructure live
- Packaging + labels finalized and in-market
- Amazon strategy activated
- Affiliate and retailer presence established
Why It Worked
We didn’t just create a look—we created an ecosystem. Every piece was designed to support the next: name to logo, logo to packaging, packaging to site, site to strategy. And we built it to hand off cleanly so the NanoHydr8 team could scale without gaps.
Final Takeaway
NanoHydr8 is a brand built with intention—from the ground up. In a loud category, it didn’t try to shout louder. It just made more sense.
Ballard Branding handled every piece, so the team could focus on building the business.
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