In a crowded and heavily regulated industry, most CBD companies lean on funding and paid media to carve out space. Hemplucid took a different route. With no paid advertising and a tight, collaborative team, they built a premium brand from scratch—and grew it to $4 million a month.
This is how Ballard Branding partnered with Hemplucid to name, shape, and scale the brand from a single idea into a national leader.
The Challenge: No Blueprint, No Budget, and No Room for Error
When we began, there was no brand. No name. No identity. Just a vision for a clean, high-quality CBD product in a skeptical and unregulated market.
CBD was still in a legal gray area, which meant platforms like Facebook and Google wouldn’t allow ads, and most merchant services wouldn’t process transactions. Competitors were flooding the space with generic branding and stock packaging.
We needed to create a brand that would be trusted instantly, and we had to do it without paid traffic.
What We Did: Brand Creation to Launch and Beyond
Ballard Branding led the entire go-to-market strategy:
1. Naming + Identity
- Created the name Hemplucid, rooted in transparency and purity
- Designed the logo and developed all core brand elements
- Extended the brand into multiple product lines: NUWater, Roxy Pet CBD, Kalki Sport CBD
2. Packaging that Broke the Mold
- While others used amber bottles, we designed clear bottles to showcase the rich golden clarity of the product
- Delivered packaging that instantly signaled trust and quality
3. Website + Organic SEO
- Built a performance-driven eCommerce site
- Developed a full SEO strategy with structured content and authority building
- No paid ads. All growth was organic.
4. Social + Influence Strategy
- Supported the launch of Hemplucid’s partnership with Lamar Odom
- Built social content and email strategies that respected platform restrictions
5. Strategic Extensions
- Built brand infrastructure for spin-offs and affiliate product lines
- Positioned the company for long-term distribution and category expansion
The Results: What Hemplucid Accomplished
- Revenue: $0 → $4 million/month
- Organic Traffic: 0 → 14,000 monthly visits
- Keyword Rankings:
- 85 in Google Top 3
- 268 in Google Top 10
- Backlinks: 39,580+ earned naturally
- Authority Score: 31
- Ad Spend: $0
Why It Worked
Everything about the brand aligned. The product was clean. The packaging looked credible. The name carried weight. And the site, content, and structure behind it were built to perform. We didn’t need paid media because we had the brand right from the beginning.
Hemplucid was built the hard way—but the right way. And it worked.
Final Takeaway
Some brands need budgets. Others need clarity. Hemplucid had a vision, and Ballard Branding gave it everything it needed to scale without shortcuts.
Need to build something that can lead, even in a crowded space? Start with the right foundation.
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