As a business owner, I have learned that a logo is a crucial part of any company's identity. It is essential to communicate to the designer what my company stands for and how we want to be perceived by the public. Here are ten things I believe I should tell a designer...
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Be a leader to look to during hard times.
Businesses struggling to stay afloat. But for one entrepreneur, it was an opportunity to make a difference in his community and to demonstrate the power of brand reputation. Milton Hershey, the world-famous chocolatier, entrepreneur, and philanthropist, was born into...
Why do travelers still fly Southwest Airlines?
Southwest Airlines has long been known for its commitment to excellent customer service, even during hard times. This airline has proven that even in the face of adversity, a company can take care of its customers and improve its brand image. One of the ways that...
10 Things to Tell Your Designer for an Effective Logo Design
As a business owner, I have learned that a logo is a crucial part of any company's identity. It is essential to communicate to the designer what my company stands for and how we want to be perceived by the public. Here are ten things I believe I should tell a designer...
Be a leader to look to during hard times.
Businesses struggling to stay afloat. But for one entrepreneur, it was an opportunity to make a difference in his community and to demonstrate the power of brand reputation. Milton Hershey, the world-famous chocolatier, entrepreneur, and philanthropist, was born into...
Why do travelers still fly Southwest Airlines?
Southwest Airlines has long been known for its commitment to excellent customer service, even during hard times. This airline has proven that even in the face of adversity, a company can take care of its customers and improve its brand image. One of the ways that...


