How employees play a significant part of your brand.
In the business world, companies often focus on marketing and advertising to attract new customers and gain brand recognition. While these efforts are certainly important, it's equally crucial to remember that the most critical audience for any brand is its own...
How to use overlapping responsibilities of Sales, Marketing , and Branding.
The responsibilities of a Vice President of Sales, Marketing Director, and Branding Director can overlap in several areas, as they are all related to promoting and selling a company’s products or services. Here are some of the common responsibilities that overlap:...
The VP of Sales, Marketing Director, and Branding Director can work together in five ways.
By working together, the VP of Sales, Marketing Director, and Brand Director can create a powerful and cohesive force that drives the company's success. By leveraging each other's strengths, they can ensure that all messaging and interactions are aligned and...
When the VP of Sales, Marketing Director, and Brand Director work together.
A company's success depends on harmonious collaboration between the different departments and executives. When the VP of Sales, Marketing Director, and Brand Director work together seamlessly, they can achieve great results and drive the company to new heights....
How clients shape your brand.
Understand the Brand: a blog series. 3 of 27 A brand's success lies in the hands of its audience. They are the ones who engage with the company's carefully crafted experiences and form their opinions based on that interaction. This personal branding then ripples out...
Understand that your clients create your brand.
During my 30 years in branding, I've witnessed the evolution of the field with great interest. Back in the '20s-'90s, branding was limited to a logo, slogan, and maybe a spokesperson. The concept of brand has undergone several transformations, reflecting the...
Why a brand is important for a company.
Understand the Brand: a blog series. 2 of 27 Business success requires a multi-faceted approach, including factors like product quality, customer service, and financial stability. However, one aspect often overlooked is creating an emotional connection with the public...
What is a brand?
Understand the Brand: a blog series. 1 of 27 Most people understand a brand to be a combination of a name, design, symbols, or other features that distinguish one company, product, or service from another. It is an expression of an organization's values, personality,...
The Evolving Nature of Brands: How Clients and Companies Shape their Identity
A brand is not just a symbol or logo, but a representation of a company's values, personality, and promise to its clients. A strong brand can differentiate a company from its competitors, establish trust with its clients, create a consistent image, and maintain...
The importance of a good mission statement
A mission statement and a pro golfer's golf bag may seem unrelated, but they both play a crucial role in ensuring success in their respective fields. Creating a mission statement and selecting clubs for a golfer's bag requires careful consideration and a focus on...