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Never Use Branding to Rush a Product to Market

Never Use Branding to Rush a Product to Market

Important Note: This article discusses a past project involving a company that previously used the RedDrop name in connection with a healthcare product focused on early cancer detection. Ballard Branding has no affiliation with the current RedDrop company operating at...

Why Timing Can Kill a Startup Faster Than a Bad Idea

Why Timing Can Kill a Startup Faster Than a Bad Idea

Shortly after 9/11, America was in crisis. People were losing jobs, the economy was shaky, and trust was hard to come by. Before LinkedIn or Facebook existed, the concept behind F2 Networking (Friends & Family Networking) was deeply human: what if your next...

Lessons Learned: Why Main Street Maps Didn’t Take Off

Lessons Learned: Why Main Street Maps Didn’t Take Off

The Idea: Launching a startup can be thrilling, but also risky. This story reveals the critical branding and startup mistakes many entrepreneurs unknowingly repeat. Main Street Maps was built around a mission that still matters today—helping people discover local,...

Never Use Branding to Rush a Product to Market

Never Use Branding to Rush a Product to Market

Important Note: This article discusses a past project involving a company that previously used the RedDrop name in connection with a healthcare product focused on early cancer detection. Ballard Branding has no affiliation with the current RedDrop company operating at...

Why Timing Can Kill a Startup Faster Than a Bad Idea

Why Timing Can Kill a Startup Faster Than a Bad Idea

Shortly after 9/11, America was in crisis. People were losing jobs, the economy was shaky, and trust was hard to come by. Before LinkedIn or Facebook existed, the concept behind F2 Networking (Friends & Family Networking) was deeply human: what if your next...

Lessons Learned: Why Main Street Maps Didn’t Take Off

Lessons Learned: Why Main Street Maps Didn’t Take Off

The Idea: Launching a startup can be thrilling, but also risky. This story reveals the critical branding and startup mistakes many entrepreneurs unknowingly repeat. Main Street Maps was built around a mission that still matters today—helping people discover local,...