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Discovering Your Target Audience: Essential Steps for Startups

Discovering Your Target Audience: Essential Steps for Startups

As a startup company, one of the most critical steps in building a successful business is identifying and understanding your target audience. Here are some steps I suggest for startup companies to help them discover their target audience: Define the product or...

10 Things to Tell Your Designer for an Effective Logo Design

10 Things to Tell Your Designer for an Effective Logo Design

As a business owner, I have learned that a logo is a crucial part of any company's identity. It is essential to communicate to the designer what my company stands for and how we want to be perceived by the public. Here are ten things I believe I should tell a designer...