Branding / Marketing for Utah Cities and Municipalities
Discover the Adventure.
We make your city easy to discover.
Start Your City Growth Plan
Book a 20‑minute strategy call and leave with a one‑page growth roadmap—offers, keywords, and next steps.
Join a simple statewide cross‑linking program that connects every city’s website so travelers discover more places, stay longer, and spend across the state.
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Get a one‑page brief and pilot details.
Guiding People to your city.
For cities, success isn’t a revenue chart—it’s people: full weekends, longer stays, packed events, and residents who can find what they need fast. We have been in the branding and marketing business for 35+ years in the startup arena; now we bring that same system—clear positioning, consistent messaging, and calm, task‑first design—to city branding and visitation. We help people discover the adventure you call hometown Utah—without the noise.
Why Utah Cities Choose Ballard Branding
- City‑first outcomes. We optimize for itinerary starts, event RSVPs, visitor guide downloads, and referrals to stay/dine—metrics that mirror real‑world visits.
- Showcase the place, not the polish. Photo‑led creative and plain language that let your city speak for itself (no glitzy distractions).
- One message, every channel. Consistent value propositions across web, social, email, print, and signage—so your story reads the same everywhere.
- Task‑first UX. Explore, itineraries, events, stay, dine—clear paths that turn curiosity into trips and make resident services easy to finish.
- Fast, accessible launches. Pilot in 5–10 weeks; Core Web SEO performance baked in.
SEE WHAT WE POVIDE FOR YOU CITY
Website Development
Your website is City Hall’s front door, so we make it fast, plain‑language, and mobile‑first—with task‑based navigation (move, pay, register, report), clear service pages that include checklists, fees, and step‑by‑step guides, intelligent search that actually surfaces permits, parks, and events, Core Web Vitals performance and ADA‑conscious patterns baked in, and multilingual content supported by a streamlined translation workflow.
Website design credited by Arizona sister company ‘Razors Thin Media‘
Digital Advertising
From festival tickets to business‑park inquiries, we run tightly targeted, seasonal flights.
What’s included: audience targeting, creative testing, geofencing, and simple reporting (impressions → clicks → conversions → cost per outcome).
Graphic Design
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Content Creation
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Email Marketing
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Photography
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Event Development
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Social Media
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
Video Production
Consistency builds trust. We modernize your mark, color, and type, then package them into tools teams actually use.
Outputs logo system, wayfinding, print collateral, social and council‑ready templates.
A Seasoned Team
Makes all the Difference
Whether you are a city requiring a digital marketing roadmap or a chamber of commerce working on a tight budget, Ballard Branding can make your efforts more profitable. Premium services at a competitive price is the Ballard difference. Our services are geared toward making your marketing strategy blow through the clutter, creating more efficiency and profitability.
Proven Systems
SEO Advantage
75+ Years Experience
Strategic Thinking
Customer Experience
High Quality Design
Improved Analytics
WCAG 2.1 AA
Over 75+ Years of
Combined Experience
Jared Ballard
Brand Strategist, Utah
Leads brand strategy—clarifying value propositions and voice so cities and counties tell a consistent, resident- and visitor-focused story across every channel.
Gunnar Ballard
Design Strategist, Utah
Designs photo-forward, ADA/WCAG-conscious experiences with clear IA and USWDS-informed patterns—making permits, events, and itineraries simple to find and finish.
Cameron Davis
Marketing Strategist, Arizona
Connects partners, events, and itineraries into seasonal campaigns—and has been recognized with awards for county website work and community impact.
Chaz Davis
SEM / SEO Strategist, Arizona
Runs local SEO, schema, and paid search—surfacing “near me” demand and converting it into measurable traffic, itinerary starts, and calls for city and county partners.
Frequently Asked Questions
Q. How long does branding take?
A. 8–16 weeks, depending on scope and approvals.
Q. Can you work with our existing logo?
A. Yes—refine or extend it into a full identity system.
Q. How do you handle public feedback?
A. Surveys, listening sessions, and structured rubrics.
Q. How do you measure success?
A. Engagement, attendance, sign‑ups, inquiries, and sentiment—reported simply.
Ready to Strengthen Your City’s Brand?
Let’s create a city identity that resonates with residents, attracts visitors, and supports economic growth.