Case Study: NanoHydr8
Built from the Ground Up—Brand, Strategy, and Launch
Overview
Our Approach
Ballard Branding led every stage of the creative and go-to-market strategy.
Brand Creation
-
Developed the name NanoHydr8 to convey speed, science, and hydration
-
Designed the logo and all brand touch points
Overview
Our Approach
Ballard Branding led every stage of the creative and go-to-market strategy.
Brand Creation
-
Developed the name NanoHydr8 to convey speed, science, and hydration
-
Designed the logo and all brand touch points
The Challenge
Entering a competitive category like performance hydration meant NanoHydr8 had to stand out instantly—with zero brand recognition and limited budget.
We were tasked with:
-
Creating a distinct, memorable brand from the ground up
-
Developing all visual and verbal identity assets
-
Positioning the product for in-store and affiliate distribution
-
Building a digital and content strategy that could scale over time
-
Developing an Amazon strategy to support direct-to-consumer sales
Our Approach
Ballard Branding led every stage of the creative and go-to-market strategy.
Brand Creation
-
Developed the name NanoHydr8 to convey speed, science, and hydration
-
Designed the logo and all brand marks
-
Created product packaging with standout shelf presence
-
Crafted a brand voice centered on clean energy, recovery, and credibility
Digital Ecosystem
-
Designed and launched the full website: NanoHydr8.com
-
Wrote all website copy, product descriptions, and brand messaging
-
Developed a blog strategy and SEO content foundation for long-term visibility
-
Built and launched all social media platforms
Launch & Activation
-
Produced product launch video assets and visual content
-
Placed NanoHydr8 in local stores to validate positioning and packaging
-
Connected the brand with key affiliates and retail partners
-
Developed and implemented a full Amazon strategy, including product listings, A+ content, and visual optimization
-
Provided a turnkey brand system to hand off for internal use and future growth
Our Approach
Ballard Branding led every stage of the creative and go-to-market strategy.
Brand Creation
-
Developed the name NanoHydr8 to convey speed, science, and hydration
-
Designed the logo and all brand marks
-
Created product packaging with standout shelf presence
-
Crafted a brand voice centered on clean energy, recovery, and credibility
Digital Ecosystem
-
Designed and launched the full website: NanoHydr8.com
-
Wrote all website copy, product descriptions, and brand messaging
-
Developed a blog strategy and SEO content foundation for long-term visibility
-
Built and launched all social media platforms
Launch & Activation
-
Produced product launch video assets and visual content
-
Placed NanoHydr8 in local stores to validate positioning and packaging
-
Connected the brand with key affiliates and retail partners
-
Developed and implemented a full Amazon strategy, including product listings, A+ content, and visual optimization
-
Provided a turnkey brand system to hand off for internal use and future growth
The Results
NanoHydr8 wasn’t just a logo or a bottle on a shelf. It was a fully realized brand ecosystem:
-
Strategic naming and packaging that clearly communicated purpose
-
A clean, responsive web presence that reinforced product credibility
-
Consistent messaging and visuals across every touchpoint
-
Hands-on retail placement and influencer activation support
-
An Amazon strategy built to enhance DTC growth and search visibility
-
A foundation built for scale, not just a one-off launch
What Made It Work
Ballard Branding didn’t just help Hemplucid compete. We helped it lead.
- The visual identity was fresh, clean, and instantly recognizable
- The strategy was smart, adaptive, and always two steps ahead of regulation
- Every product line had a clear audience and voice
- Every challenge—from platform bans to legal uncertainty—was met with creativity, not excuses
What Made It Work
NanoHydr8 wasn’t just a logo or a bottle on a shelf. It was a fully realized brand ecosystem:
- Strategic naming and packaging that clearly communicated purpose
- A clean, responsive web presence that reinforced product credibility
- Consistent messaging and visuals across every touchpoint
- Hands-on retail placement and influencer activation support
- An Amazon strategy built to enhance DTC growth and search visibility
- A foundation built for scale, not just a one-off launch
Want Similar Results?
From idea to execution, NanoHydr8 was built to last. We didn’t just help them launch—we helped them become a brand. Everything from the name to the shelf placement was intentional, cohesive, and performance-driven.
Want to go from concept to shelf? Let’s build it right.
Contact us to start your brand transformation.