Case Study: Hemplucid CBD
From Concept to $4M/Month—Built from the Ground Up
Overview
Hemplucid wasn’t a rebrand. It wasn’t a refresh. It was a concept—and Ballard Branding helped bring it to life.
From naming and product line strategy to packaging, branding, SEO, and launch, Ballard Branding led the full creative and marketing effort. Over three years, we helped grow Hemplucid from an idea into a $4 million/month CBD powerhouse—entirely without paid advertising.
Overview
Hemplucid wasn’t a rebrand. It wasn’t a refresh. It was a concept—and Ballard Branding helped bring it to life.
From naming and product line strategy to packaging, branding, SEO, and launch, Ballard Branding led the full creative and marketing effort. Over three years, we helped grow Hemplucid from an idea into a $4 million/month CBD powerhouse—entirely without paid advertising.
The Challenge
Launching a CBD brand in the early days came with serious hurdles. Regulations were murky, advertising platforms rejected CBD content, and brand trust was nonexistent in the space. Most competitors blended in—using identical amber bottles, generic names, and forgettable logos.
We had to:
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Establish brand trust without traditional ad channels
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Design packaging that stood out in a sea of sameness
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Build a full product line and brand family from scratch
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Develop SEO traction in an industry getting delisted overnight
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Position Hemplucid as not just compliant—but premium
Our Approach
Ballard Branding led the entire creative and strategic launch:
Naming & Brand Identity
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Named the flagship brand: Hemplucid
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Created product line names including NUWater, Roxy Pet CBD, and Kalki Sport CBD
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Developed brand identity, voice, and packaging for each line
Packaging & Design
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Designed industry-first clear bottles to showcase the product’s natural clarity and color
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Developed print and digital assets that aligned with the brand’s transparent ethos
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Differentiated Hemplucid from competitors who used identical amber dropper bottles
Website & SEO
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Designed and built a performance-driven eCommerce site
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Implemented a zero-paid, fully organic SEO strategy
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Launched content and authority-building campaigns without risk of de-platforming
Social & Influencer Launch
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Built social content strategies despite platform restrictions
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Partnered with Lamar Odom to launch a branded product line and expand reach
Our Approach
Ballard Branding led the entire creative and strategic launch:
Naming & Brand Identity
-
Named the flagship brand: Hemplucid
-
Created product line names including NUWater, Roxy Pet CBD, and Kalki Sport CBD
-
Developed brand identity, voice, and packaging for each line
Packaging & Design
-
Designed industry-first clear bottles to showcase the product’s natural clarity and color
-
Developed print and digital assets that aligned with the brand’s transparent ethos
-
Differentiated Hemplucid from competitors who used identical amber dropper bottles
Website & SEO
-
Designed and built a performance-driven eCommerce site
-
Implemented a zero-paid, fully organic SEO strategy
-
Launched content and authority-building campaigns without risk of de-platforming
Social & Influencer Launch
-
Built social content strategies despite platform restrictions
-
Partnered with Lamar Odom to launch a branded product line and expand reach
The Results
In just three years:
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Revenue: $0 → $4M/month
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Organic Traffic: 0 → 14,000/month
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Keyword Rankings:
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Top 3 Positions: 85
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Top 10 Positions: 268
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Authority Score: 31 (earned, not bought)
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Backlinks: 39,580 from quality sources
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Ad Spend: $0 (no paid advertising)
What Made It Work
Ballard Branding didn’t just help Hemplucid compete. We helped it lead.
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The visual identity was fresh, clean, and instantly recognizable
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The strategy was smart, adaptive, and always two steps ahead of regulation
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Every product line had a clear audience and voice
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Every challenge—from platform bans to legal uncertainty—was met with creativity, not excuses
What Made It Work
Ballard Branding didn’t just help Hemplucid compete. We helped it lead.
-
The visual identity was fresh, clean, and instantly recognizable
-
The strategy was smart, adaptive, and always two steps ahead of regulation
-
Every product line had a clear audience and voice
-
Every challenge—from platform bans to legal uncertainty—was met with creativity, not excuses
Want Similar Results?
Launching a CBD brand in 2016 wasn’t easy. But with the right strategy, a clean product, and a distinct brand voice, we helped Hemplucid go from unknown to unstoppable.
Looking to build from the ground up? Contact us to start your brand transformation.
| Metric | Growth | Strategic Value |
|---|---|---|
| Revenue | $4M/month | Proven market fit, brand trust, and sustained consumer demand |
| Organic Traffic | 14,000/month | SEO-first strategy that bypassed ad restrictions and built lasting visibility |
| Top 3 Keywords | 85 | Strong ranking for competitive CBD terms despite regulatory content suppression |
| Top 10 Keywords | 268 | Broad search dominance, long-tail and high-intent capture across all products |
| Authority Score | 31 | Domain credibility built entirely through organic backlinks and high-quality content |
| Backlinks | 39,580 | Massive PR and SEO lift, built without paid placements |
| Ad Spend | $0 | Total growth achieved without reliance on paid media—rare in the CBD space |