Copywriting
Words that move people.
Sales kits, catalogs, web pages and guides. Plain words that sound like you and say what to do next.
How it all comes together
One client. The whole picture.
No service works alone. Here’s one client where this work joined everything else, and what it added up to.
Client story · HCGDiet
Kept a brand growing when the rules changed overnight.
The challenge
After the FDA crackdown, ads and merchant accounts went away and rankings started to fall.
What we did
- Joined forums and social conversations, one person at a time.
- Created new product lines that could be advertised.
- Supported customers with diet programs, recipes and cookbooks, not sales pitches.
Services that worked together
Everything we did for HCGDiet · tap to enlarge
What's included
What you get
- A brand voice you can actually use, with do and don't examples
- Website pages, landing pages and sales pages
- Blog articles and email campaigns
- Social posts and product descriptions
- Headlines and calls to action written to get a response
Who it's for
This fits if...
- Your website says what you do but not why it matters.
- Different people write for you and it shows.
- You know your business but freeze when you have to write about it.
The process
How it works
Learn
We learn your audience and the different ways they find you.
Write
We write with purpose, from the headline to the button.
Refine
You review, we tighten, and the voice gets saved in your brand guide.
Starting price
Where it starts
Copywriting is included in our websites and landing pages, and in the Growth plan at $2,500 a month. One-off projects are quoted in writing.
Questions people ask
Questions
Will it sound like us?
Yes. We start with your voice, not ours, and you approve every piece.
Do you write for SEO and AI answers?
Yes. We write for people first, then make sure search engines and AI tools can understand it.
One piece of your ecosystem
Start here. Connect the rest when you’re ready.
Every piece I build connects to your people, your systems and the rest of your business. Want everything working together? That’s the Living Ecosystem.