Ballard Branding

SEO & AEO

Be the answer.

Your customers still search Google. More and more of them now ask ChatGPT, Gemini or Google's AI answers who to call. We help the right ones hear your name.

The Plumb concept mobile website on a normal-size phone at a local service job.
Illustrative brand concept.

Search vs. answers

SEO gets you listed. AEO gets you recommended.

A search page shows ten links. An AI answer names a few businesses and stops. If you are not one of them, the buyer may never see you, even if you rank well on Google.

Illustrative digital plan for local search and customer questions.
Illustrative brand concept.

How AI decides who to name

Watch an answer get built.

Someone asks a question. AI reads the internet. It checks who you are, what you offer, and whether you have the experience to back it up.

Then it answers. The question is whether your name is in it.

AI assistant
Reading the internet
WebsitesReviewsForumsSocial postsArticlesVideosListings
Checking
  • Where are they?
  • What do they actually provide?
  • Do they have the experience to back it up?
  • Do other people mention them?
Answer

YYour businessClear answers. Real experience. Mentioned by others.

Example only. Not a real AI result.

The work

What AEO work looks like

01

Clear facts

Who you are, what you do, where, and for whom. The same facts on your site, Google profile and listings.

02

Real answers

Pages and FAQs that answer the questions your buyers actually ask, including cost and comparison questions.

03

Built for machines

Structured data, clean site structure and fast pages, so AI engines can read you.

04

Trusted sources

Reviews, directory listings, articles and partner mentions. Most AI citations come from other sites.

05

Monthly tracking

We ask the major AI engines your buyers' questions and report whether you are named.

Found everywhere

Your website is one door. Your customers use ten.

A website alone isn’t enough anymore. People find you on Google, maps, social media, reviews, email and AI answers. We make every one of them tell the same story, so you’re found locally, nationally or worldwide.

✓ One clear message   ✓ Every channel connected   ✓ Found in search and AI answers

SearchMapsSocialReviewsEmailAI answersYour businessLet’s talk

Who it’s for

Is this for you?

  • People ask AI for recommendations in your field.
  • You rank on Google, but leads have slowed.
  • Competitors keep showing up in answers and you don't.
  • You have more than one service or location to explain.

Always on

The internet never stops changing. Your brand can’t either.

AI keeps reading. New questions show up every day. Competitors keep publishing. A brand that goes quiet slowly drops out of the answers.

Not this

  • Flooding the internet with AI filler
  • Posting just to post
  • Content that only talks about you

This

  • Content that actually helps people
  • Helpful information next to what you sell. A roofer explaining attic airflow. An accountant explaining cash flow.
  • Value for your clients, your audience and people who haven’t found you yet

Where we keep you active

Your websiteClean, fast and built to answer questions.
SocialUseful posts, not noise.
Forums and communitiesReal answers where people ask.
Reviews and listingsThe same facts everywhere.

We keep your brand valuable to your audience and to AI search. That’s how you become the answer.

Your audience is questioning the internet more than ever. Shouldn’t you be there with the answer?

Pricing

What it costs

Setup (one time)

From $2,500. Audit of 25 buyer questions across 5 AI engines, facts cleanup, schema, listings and an FAQ hub.

Keep it active (monthly)

From $1,250/mo. Answer tracking, new answer-first content, listing upkeep and a monthly dashboard.

Larger packages for growing and multi-location businesses. Every quote is built from your goals.

Why now

Get in early. Be the answer first.

AI answer engines are new, and most businesses haven’t started. The brands that build clear, trusted answers now are the ones AI learns to name. Starting early is the advantage.

Before we begin, we check what AI says about you today. Then we show you what changes, month by month, in plain language.

What is AEO?

Answer Engine Optimization. It helps AI tools like ChatGPT and Google's AI answers understand your business and name it when people ask for help.

Do I still need SEO?

Yes. SEO is the foundation. AEO builds on it.

Can you guarantee AI will name us?

No one can. We guarantee the work, the tracking and honest reporting, tied to calls, leads and sales.

How long until we see changes?

It depends on your market and your competition. We check what AI says about you before we start, then show you the change every month in your report.

Do you only work in Utah?

No. We work with businesses nationwide and here in Utah County.

Let’s talk

Find out who AI recommends today.

We'll ask 5 AI engines 5 of your buyers' questions and show you the answers. Free.