Work / Corporate Wellness Platform
A wellness brand that kept moving.
A corporate wellness platform wanted more clients. We built the foundation, then stayed for years to keep it growing, current and relevant.
Where they were
Ready to grow, and ready to be taken seriously.
The platform helps companies run wellness programs their employees actually use. They were looking to build their clientele.
To get there, they needed a solid website and sales material. They also needed a brand that spoke to everyone in the decision: the CEO, HR, and the employees who would open the app every day.
What we did
Three moves that built the brand.
01
A foundation built to sell
We set them up with a solid website and sales material, built to bring in new clients. Then we kept it growing, with a refresh every other year so the brand stayed current and relevant.
- Website and sales material
- A full refresh every other year
- User experience that kept improving
02
Different readers. One brand.
The CEO, HR and the employees using the app each needed something different. So did investors, insurance programs and resellers. We changed how we spoke to each one, and what we said, while the brand stayed consistent everywhere. That meant understanding each audience’s needs, then giving them the right call to action at the right time to convert.
- Messaging for CEO, HR and employees
- Investor, insurance and reseller material
- The right call to action, at the right time
03
Movement you can see
People stay with what they can see. We created in-app animation that shows movement and progression, so every step feels like progress. Then we added rewards programs that give people a reason to take part.
- In-app animation for movement and progression
- Rewards programs for participation
- UX that keeps people coming back
More moves
Everything we did to keep them growing.
Refresh
Every other year, current again.
A regular refresh kept the brand, the site and the material relevant as the market moved.
Rewards
A reason to take part.
Rewards programs gave employees incentives to participate, and gave HR a reason to roll it out.
Motion
Progress you can see.
In-app animation that shows movement and progression, so each step feels like a win.
Sales
Material for every conversation.
Sales and promotions built for the CEO, the HR lead and the reseller in the room.
Partners
More than the buyer.
Content for investors, insurance programs and resellers, each in their own language.
Inside
Strategy from the inside out.
Internal strategies so the team told the same story the brand did.
The result
Built to grow, and kept growing.
Ready to keep growing?
Talk to Jared
Want this kind of thinking on your brand?
You work with Jared directly. Pick whatever is easiest.
Prefer email? jared@ballardbranding.com
What changed
Years
Not a one-time project. A partnership that kept the platform growing, current and relevant, refresh after refresh.
Why it worked
“Six audiences. Six conversations. One brand.”